We're all about the brain.

FIVE THINGS TO REMEMbER WHEN YOU SEE THIS LOGO



1.     Under that helmet, there is a person with a life ahead of them.    

2.    An injured brain will effect every aspect of your life (thinking, moving,
talking, memory, information processing, balance, sleeping).    

3.    One concussion can have lasting side effects. Multiple concussions can
cause permanent brain damage.    

4.    You are in a game, not a war!    

5.    You are responsible for other players safety! Avoid the head on contact!

CAUTION. RESPECT. AWARENESS.

Testimonials


"This is an important cause and we are proud that the Leaside Hockey Association is leading the way.  For our part we know that our boys have had some challenges this season with penalties related to Head Contact. I want to assure you that we continue to work with our players on curbing these type of penalties and provide them with encouragement and techniques for proper legal checking. This campaign provides us a visible direct link to our team's three pillars; Pride, Respect and Support." 

-Leaside Hockey Association


“I definitely notice the yellow sticker on other players heads when I am playing. It reminds me to avoid their head when I approach them”

-Leaside flames Pewee player


“Not only do I think it is a good idea, it also helps me clearly see movement of the head when I am calling a game.  By seeing the yellow sticker move, it helps me determine if a players head has been hit or jolted and I can warn the players coaches to examine the player”

-Greater Toronto Hockey League Referee


"Those who remained for the presentation unanimously voted in favour of supporting Bernie's cause.  I am recommending this cause to the CJFL (Canadian Junior Football League) executive as a worthwhile cause that the CJFL can put its weight and effort behind."

-Ontario Football Conference, President


“This is a program that will help educate our hockey youth on the importance of protecting ourselves but most importantly, protecting and respecting each other.  This is the type of thing that hockey needs if we want to overcome the current issue with respect to headshots and it starts with the kids. They are the future of our game and we have to teach them these values in order for it to be removed from the game for good.” 

- Shawn Matthias, FW Winnipeg Jets

healthy games

=

healthy lives.

We have to maintain the benefits of sports to out weigh the negatives. We are taught so many intangible values as a person from sports like learning to work as a team, learning to compete, learning to succeed as an individual, learning how to win and how to lose. We have to keep sports in our lives, we just have to grow the games with our selves and how we evolve. We are at a point of revolution for sports and society which is the realization of what damage to our brains can cause, both short and long term. But that isn’t a reason to stop, it’s a reason to adjust. Time to start.


​- Bernie O'Donohue, President of Between The Ears Foundation

education

+

awareness

=

prevention

30% of all traumatic brain injuries are sustained by children and youth, many of them while participating in sports & recreational activities

AN INTEGRAL COMPONENT OF SEE IT. PROTECT IT'S CAMPAIGN IS EDUCATION. IF WE CAN MAKE THE BASIC PRINCIPLES OF THE BRAIN AND ITS IMPORTANCE TO EVERYDAY LIFE COMMON KNOWLEDGE, PARTICIPANTS WILL HAVE A BETTER UNDERSTANDING OF WHY IT IS SO IMPORTANT TO PROTECT AND PREVENT EACH OTHER FROM HEAD INJURIES.

SEE IT. PROTECT IT. is an initiative that elevates prevention & awareness around the severity of head injuries in minor League sports, with the ultimate goal of eliminating preventable concussions at all levels, including professional ranks. When you wear this cautionary logo on your helmet, not only are you creating an instant reminder for the opponent to avoid the head on contact, you are also spreading this message and promoting a safer style of play that excludes hits to the head.


OUR GOAL

To create a necessary cultural change to minor league  sports that raises awareness around brain injuries, safe & respectful play, brain injury reduction in sports and to better our games for the future by protecting our players today.  Lessons learned from this campaign are easily transferable to everyday life and will create a more proactive approach to our youth and preventing injury in their daily lives.





see it. protect it.

                                                                                                                                                      CAUTION. RESPECT. AWARENESS.

Protecting the brain, one sticker at a time

ROY MACGREGOR

PETERBOROUGH, ONT. — The Globe and Mail

http://bit.ly/1B3ngNa


  • QUICK FACTS


Professional athletes who've received multiple concussions throughout there careers and did not treat them properly are now suffering from early onsets of brain degenerating diseases like early dementia, moderate dementia, Alzheimer’s disease and Parkinson’s Disease.

​Children and teens are more likely to get a Traumatic Brain Injury, including concussion and have a longer recovery time than adults. TBI side effects may appear mild, but the injury can lead to serious life-long impairments affecting a persons memory, behavior, learning, and/or emotions. Proper diagnosis, management and education are critical for helping young athletes with a TBI recover fast and fully.

Playing with a concussion can easily lead to another more serious brain injury with extensive symptoms, it can also be lethal.

The number 1 killer of Canadians under 40 is brain injuries.

​If you suspect yourself or anyone with a concussion ALWAYS seek medical attention immediately

Between

The Ears

​Foundation

The helmet decals used for this campaign meet all safety standards for safe helmet applications and will not void a helmet manufacturers warranty.  To spread the awareness and get your players involved in concussion awareness and prevention, please contact us to make an order!


Each player can have all materials provided every year for $1.00!

​Get involved!